Constant Contact Reviews 2024
Email marketing is one of the most effective ways to reach potential customers and grow your business. With so many options to choose from, it can be overwhelming trying to decide which email service provider is the best fit for your needs. In this comprehensive Constant Contact review for 2024, we’ll cover everything you need to know about this popular email marketing platform to determine if it’s the right solution for your business. Test Constant Contact For Free Overview of Constant Contact Founded in 1998, Constant Contact is one of the oldest and most well-known email marketing services on the market. It’s designed to make email marketing simple for small businesses with easy-to-use tools for creating professional-looking emails, building email lists, tracking results, and automating campaigns. Some key features of Constant Contact include: Intuitive drag-and-drop email builder with hundreds of responsive templates Contact management tools like bulk importing and segmentation Automated email workflows with drip campaigns Real-time tracking and robust analytics and reporting Landing page and form builder to grow your lists Integration with ecommerce platforms like Shopify and WooCommerce Top-notch deliverability with an average open rate over 25% Constant Contact serves over 600,000 small business customers worldwide across various industries like retail, restaurants, non-profits, personal services, and more. Some alternatives to consider are Mailchimp, Sendinblue, ConvertKit, and Campaign Monitor. We’ll compare Constant Contact to some of these competitors later in this review. Next, let’s take a closer look at the key features and functionality of Constant Contact. Key Features and Tools Easy Email Builder Constant Contact offers one of the most intuitive drag-and-drop email builders in the industry. With hundreds of professionally designed, mobile-optimized templates to choose from, you can quickly create on-brand emails without any coding knowledge required. The email editor makes it simple to customize fonts, colors, images, buttons, and layouts. You can also easily insert your own content blocks like text, images, videos, events, coupons, and more. Dynamic content lets you personalize emails with merge tags. For more advanced customization, Constant Contact offers a code editor where you can modify HTML and CSS. However, it doesn’t offer quite as much design flexibility as some competitors. Overall, the email builder is very user-friendly while still providing nice design options suitable for most small businesses. Contact Management Constant Contact provides several helpful tools for managing your lists and organizing contacts. You can either manually upload CSV files or connect to external apps and services to bulk import existing email lists. The platform allows you to create unlimited segments so you can group contacts and target them with tailored messaging. Tags and custom fields also help you categorize contacts for segmentation. Email collection forms make it easy to grow your lists by capturing new contacts from your website, Facebook, landing pages, and more. You can choose from a variety of pre-built form designs. Test Constant Contact For Free Email Workflows and Automation Constant Contact enables you to set up automated email sequences like welcome series for new subscribers and abandoned cart flows for ecommerce stores. These drip campaigns are sent out automatically based on triggers and schedules you define. While it doesn’t have the most advanced automation capabilities compared to dedicated marketing automation platforms, the workflows cover the basics well for small business needs. You can also schedule regular broadcasts to automatically send recurring emails like newsletters, promotions, and announcements. Analytics and Reporting Understanding your email marketing performance is key, and Constant Contact provides robust analytics and reporting to track opens, clicks, bounces, unsubscribes, spam complaints, and more. The interactive dashboards and charts help you monitor metrics like open rates, click-through rates, top links, subscriber engagement and growth over time. You can also view real-time sending activity and delivery status. For deeper insights, you can export raw data into Excel to run your own custom reports. The analytics provide helpful information to optimize your emails and lists for better results. Landing Pages and Lead Capture Tools To maximize email list growth, Constant Contact lets you quickly build unlimited landing pages using a range of pre-designed templates. You can embed lead capture forms directly on landing pages to convert website traffic into new contacts. Useful lead generation tools are available like pop-ups, slide-ins, banners, and social contests to help you grow your audience on various platforms. Ecommerce Features For online stores, Constant Contact integrates with ecommerce platforms like Shopify, WooCommerce, and BigCommerce. You can easily import customer information and sync product catalogs to create targeted emails based on purchase history and behavior. Abandoned cart automations can help you recover lost sales. Additionally, the email builder provides enhancements specific to ecommerce like the ability to showcase products, highlight promotions, and drive traffic back to your online store. Social Media Tools Beyond email, Constant Contact offers some nice social media marketing options like creating Facebook ads right from your account dashboard. You can also easily promote your emails and landing pages across Facebook, Twitter, LinkedIn to expand reach. Shareable content kits make social posting quick and convenient. While social media tools aren’t a core focus, these extras help strengthen your multi-channel marketing efforts. Customer Support Constant Contact provides 24/7 customer support via live chat, email, and phone. From our experience, the support team is very responsive and helpful addressing any questions or issues you have. There is also an extensive knowledge base with articles, videos, and training resources to help you get set up and learn how to use features. Many users find the customer service and educational materials to be excellent. Constant Contact Pricing Constant Contact offers three main paid plans suitable for different sizes of email lists, plus some add-on options: Starter – Up to 500 contacts for $12/month when billed annually Plus – Up to 2,500 contacts for $28/month when billed annually Professional – Up to 5,000 contacts for $58/month when billed annually Additional Contacts – $20 per 1,000 additional contacts per month Volume discounts are available for larger lists above 100,000 contacts. Non-profit organizations also get 25%